Dr. Shani Horowitz-Rozen

Dr. Shani Horowitz-Rozen is a strategic communication expert with over 15 years of experience in creating and planning marketing narratives for organizations, transforming ideas and goals into effective communication actions.

Shani Horowitz Rozen

Dr. Horowitz-Rozen has developed communications strategies, marketing content, and employee branding for SaaS and professional services companies, public organizations, startups, and entrepreneurs.

She developed their tone of voice, messaging, and creative content, doubling their LinkedIn exposure and followers, achieving targeted sales and funding opportunities, developing thought leadership, and empowering employee engagement.

She is also coaching executives in preparing for public speaking opportunities, media interviews, and professional events.

Dr. Horowitz-Rozen holds a Ph.D. in Communication from Bar-Ilan University, where she developed strategies for organizations to communicate their narrative and achievements effectively.

Her post-doc research at the City University of New York’s Philanthropy and Civil Society Center expanded her expertise in understanding the American perspective of effective communications. She taught at universities in Israel and the United States, including Bar-Ilan, Reichman University, and Montclair State University, focusing on the impact of communication strategies and the American culture.

She writes a professional blog on Medium covering communication, marketing, and culture. Among other recognitions, she was selected as Medium’s Top Writer in Feminism (one of 50 writers worldwide), and her article analyzing Airbnb’s social responsibility during the COVID-19 pandemic was featured as a Story Feature on the site and shared on Medium’s Twitter account with over 2 million followers. Her analysis of donations to aid Ukraine was featured on Medium’s “What We’re Reading Today” recommendations (one of 7 stories).

She contributes opinion columns, talks, and interviews to prominent media outlets, focusing on communication, marketing, social responsibility, and culture, including Kan Reshet Bet, Kan Tarbut, Radio 102, Haaretz, Calcalist, Globes, and the Foreign News Podcast of Kan 11, among others.

When Shani is not crafting communication messages, she enjoys reading books (mostly romance) and looking for the next best fountain pen.